Demand Generation

Is a wide and varied area and depending on who you speak to, depends on what answer you'll get but Demand and Lead Generation are specifically different.  What stage the company is at in their growth depends on what they want to achieve.  For example a larger established corporate will have more resources than an SME and Start Up to separately and in depth explore Personas, Customer Journey, Content, SEM and SEO.  A smaller company or Start Up won't necessarily have the means or time to do the same.  You need to have a clear idea of what you want to achieve for Demand Generation to be effective and for it to seemlessly slot in to your Lead Generation.

Lead Generation

Is more easily defined and carried out through digital routes and 'phone based activity and as such whether you're an SME or large corporate the activity will invariably be the same.  My differential is that I can and have been doing both sides of the coin for 20 years (before Demand Generation was specifically a separate entity) and with the sales and business development ability to qualify the leads both in writing and on the 'phone to increase the liklihood of a close.